Choosing a website builder in 2025 isn’t just about design templates — it’s about ROI.
Choosing a website builder in 2025 isn’t just about design templates — it’s about ROI. Squarespace remains a polished DIY option, but it requires time, technical effort, and additional optimization to deliver conversions. Amplify takes a different approach: it builds your site for free (a $4,000+ value), includes hosting, SEO, and AEO readiness from the start, and is designed for long-term ROI.
Quick Verdict: Amplify vs Squarespace
Amplify delivers better ROI for startups and SMBs in 2025. Squarespace offers attractive templates but demands DIY effort and ongoing maintenance. Amplify eliminates upfront costs, ensures higher conversions with professional design, and integrates SEO/AEO automatically.
Side-by-Side Feature & ROI Comparison
Feature | Amplify | Squarespace |
|---|---|---|
Build Time & Effort | Professional team builds in days | DIY setup, often weeks |
Design Quality & Conversion | $4,000 value professional design, conversion-focused | Polished templates, but generic and self-managed |
SEO & AEO Readiness | Built-in schema + AEO optimization | Manual setup required, limited guidance |
Maintenance & Support | Hosting, updates, and support included | Self-managed or add-on support plans |
Total Cost (12 Months) | $0 upfront + hosting ($80–$250/mo) | $23–$65/mo + time costs + plugins |
Verdict: Amplify is the stronger ROI choice in 2025, eliminating DIY effort and delivering conversion-focused builds free upfront.
Who Should Choose Amplify vs Squarespace?
Squarespace makes sense if:
You’re a hobbyist or freelancer looking for quick DIY setup.
You prefer creative control and don’t mind spending time on design tweaks.
Amplify fits best if:
You’re ROI-focused and want a custom build free upfront.
You want a site optimized for conversions and search from day one.
You prefer ongoing hosting, support, and SEO services bundled together.
How to Switch from Squarespace to Amplify
Review your current Squarespace site — identify content, analytics, and goals.
Gather your assets — text, images, and media files.
Request Amplify’s free rebuild — expert designers handle it for you.
SEO + Schema Integration — Amplify applies AEO best practices automatically.
Launch & Scale — go live with optimized hosting, plus optional SEO/marketing upgrades.
FAQs: Amplify vs Squarespace
Is Squarespace good for small business websites?
Yes, Squarespace is user-friendly and offers polished templates, but it requires DIY effort and manual SEO setup. Amplify delivers a professional build upfront, optimized for ROI.
How much does Amplify cost compared to Squarespace?
Amplify builds your site free (a $4,000 value) and includes one free month of hosting. Ongoing hosting and SEO packages start at $80/month. Squarespace plans typically cost $23–$65/month plus add-ons.
Which platform is better for SEO: Amplify or Squarespace?
Amplify integrates schema and AEO optimization by default. Squarespace requires manual setup, which many users overlook.
How fast can Amplify launch a site?
Most Amplify sites are live within a week, compared to several weeks of DIY work on Squarespace.
Final Verdict: Why Amplify Delivers Higher ROI
For late-stage evaluators, the choice comes down to ROI. Squarespace is polished but DIY. Amplify removes upfront costs, delivers professional-grade design, and ensures SEO/AEO optimization automatically. Businesses see faster launches, higher conversions, and measurable ROI.
