Website Launch Checklist (2025): 30 Steps Before Going Live

Website Launch Checklist (2025): 30 Steps Before Going Live

Use this 2025 website launch checklist to ensure your site is SEO-ready, mobile-optimized, fast, secure, and built for conversions before going live.

Launch

06/26/2025

Launch

06/26/2025

Launching a website in 2025? Don’t hit publish until you’ve completed this modern, conversion-optimized checklist.

This isn’t just about “going live” it’s about making sure your site is:
✓ Visible on Google
✓ Fast on mobile
✓ Built for trust
✓ Designed to convert visitors into leads

Let’s walk through the launch essentials.

UX & Mobile Optimization

  • Mobile viewport tag added

  • Buttons sized for easy tap (44px+)

  • Font readable on all screen sizes (16px+ minimum)

  • Hero loads fast + responsive image scaling

  • Scroll behavior tested for thumb fatigue

Pro Tip: Run your site on a real phone. Not just a preview. Watch for any hidden breaks.

SEO & Indexing Readiness


SEO Settings



  • Sitemap.xml and robots.txt files are active

  • Title tags + meta descriptions are unique and focused

  • H1 and H2 structure follows SEO best practices

  • Alt text on all images

  • Keyword intent matches actual user goals

Pro Tip: Use Google Search Console for pre-launch URL inspection.

Conversion & CTA Optimization

  • One strong CTA above the fold

  • Lead forms validated, error-checked

  • Thank-you pages and redirects tested

  • Trust icons or reviews displayed near CTAs

  • Heatmaps or scroll depth tools installed (e.g., Hotjar, Clarity)

Pro Tip: Weak CTAs = lost visitors. Use verbs: “Get”, “Claim”, “Book”, “Unlock”.

Security & Legal

  • SSL certificate (HTTPS) is working

  • Privacy policy, terms, and cookie banner live

  • Legitimate business contact (email/phone) in footer

  • Site is legally compliant with local regulations (GDPR, CCPA, etc.)

Speed & Performance

  • Google PageSpeed score above 85

  • All images optimized and compressed

  • JavaScript and CSS minified

  • CDN is active (Cloudflare or equivalent)

  • Lazy loading set up for images and videos

Pro Tip: First impressions happen in 2.5 seconds or less. Speed = trust.

Marketing Infrastructure

  • Google Analytics or GA4 setup

  • Meta or TikTok pixel embedded

  • OG tags (open graph) for social sharing previews

  • Email opt-in or popup lead magnet live

  • Blog posts have schema markup

Final QA & Recovery Plan

  • Manual test on at least 3 mobile + 2 desktop devices

  • Broken link checker scan complete

  • Automatic backups configured (daily)

  • CMS version control or downloadable site export ready

  • Redirect map (if redesign) completed

🧩 What Makes Amplify Different?

Most sites launch unprepared. Amplify sites launch pre-optimized.

  • Built-in on-page SEO

  • Mobile-first design with scroll rhythm

  • Pixel + Analytics setup

  • CTA pre-structured by neuromarketing principles

  • Legal & privacy tools embedded

  • Heatmaps + scroll behavior analysis ready

  • Auto-backups + performance monitoring included

📩 Get a Free Website Diagnostic →

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