Use this 2025 website launch checklist to ensure your site is SEO-ready, mobile-optimized, fast, secure, and built for conversions before going live.
Launching a website in 2025? Don’t hit publish until you’ve completed this modern, conversion-optimized checklist.
This isn’t just about “going live” it’s about making sure your site is:
✓ Visible on Google
✓ Fast on mobile
✓ Built for trust
✓ Designed to convert visitors into leads
Let’s walk through the launch essentials.
UX & Mobile Optimization
Mobile viewport tag added
Buttons sized for easy tap (44px+)
Font readable on all screen sizes (16px+ minimum)
Hero loads fast + responsive image scaling
Scroll behavior tested for thumb fatigue
Pro Tip: Run your site on a real phone. Not just a preview. Watch for any hidden breaks.
SEO & Indexing Readiness

Sitemap.xml and robots.txt files are active
Title tags + meta descriptions are unique and focused
H1 and H2 structure follows SEO best practices
Alt text on all images
Keyword intent matches actual user goals
Pro Tip: Use Google Search Console for pre-launch URL inspection.
Conversion & CTA Optimization
One strong CTA above the fold
Lead forms validated, error-checked
Thank-you pages and redirects tested
Trust icons or reviews displayed near CTAs
Heatmaps or scroll depth tools installed (e.g., Hotjar, Clarity)
Pro Tip: Weak CTAs = lost visitors. Use verbs: “Get”, “Claim”, “Book”, “Unlock”.
Security & Legal
SSL certificate (HTTPS) is working
Privacy policy, terms, and cookie banner live
Legitimate business contact (email/phone) in footer
Site is legally compliant with local regulations (GDPR, CCPA, etc.)
Speed & Performance
Google PageSpeed score above 85
All images optimized and compressed
JavaScript and CSS minified
CDN is active (Cloudflare or equivalent)
Lazy loading set up for images and videos
Pro Tip: First impressions happen in 2.5 seconds or less. Speed = trust.
Marketing Infrastructure
Google Analytics or GA4 setup
Meta or TikTok pixel embedded
OG tags (open graph) for social sharing previews
Email opt-in or popup lead magnet live
Blog posts have schema markup
Final QA & Recovery Plan
Manual test on at least 3 mobile + 2 desktop devices
Broken link checker scan complete
Automatic backups configured (daily)
CMS version control or downloadable site export ready
Redirect map (if redesign) completed
🧩 What Makes Amplify Different?
Most sites launch unprepared. Amplify sites launch pre-optimized.
Built-in on-page SEO
Mobile-first design with scroll rhythm
Pixel + Analytics setup
CTA pre-structured by neuromarketing principles
Legal & privacy tools embedded
Heatmaps + scroll behavior analysis ready
Auto-backups + performance monitoring included