Website Launch Checklist (2025): 30 Steps Before Going Live

Launching a website in 2025? Don’t hit publish until you’ve completed this modern, conversion-optimized checklist.

This isn’t just about “going live” it’s about making sure your site is:
✓ Visible on Google
✓ Fast on mobile
✓ Built for trust
✓ Designed to convert visitors into leads

Let’s walk through the launch essentials.

UX & Mobile Optimization

• Mobile viewport tag added

• Buttons sized for easy tap (44px+)

• Font readable on all screen sizes (16px+ minimum)

• Hero loads fast + responsive image scaling

• Scroll behavior tested for thumb fatigue

Pro Tip: Run your site on a real phone. Not just a preview. Watch for any hidden breaks.

SEO & Indexing Readiness

• Sitemap.xml and robots.txt files are active

• Title tags + meta descriptions are unique and focused

• H1 and H2 structure follows SEO best practices

• Alt text on all images

• Keyword intent matches actual user goals

Pro Tip: Use Google Search Console for pre-launch URL inspection.

Conversion & CTA Optimization

• One strong CTA above the fold

• Lead forms validated, error-checked

• Thank-you pages and redirects tested

• Trust icons or reviews displayed near CTAs

• Heatmaps or scroll depth tools installed (e.g., Hotjar, Clarity)

Pro Tip: Weak CTAs = lost visitors. Use verbs: “Get”, “Claim”, “Book”, “Unlock”.

Security & Legal

• SSL certificate (HTTPS) is working

• Privacy policy, terms, and cookie banner live

• Legitimate business contact (email/phone) in footer

• Site is legally compliant with local regulations (GDPR, CCPA, etc.)

Speed & Performance

• Google PageSpeed score above 85

• All images optimized and compressed

• JavaScript and CSS minified

• CDN is active (Cloudflare or equivalent)

• Lazy loading set up for images and videos

Pro Tip: First impressions happen in 2.5 seconds or less. Speed = trust.

Marketing Infrastructure

• Google Analytics or GA4 setup

• Meta or TikTok pixel embedded

• OG tags (open graph) for social sharing previews

• Email opt-in or popup lead magnet live

• Blog posts have schema markup

Final QA & Recovery Plan

• Manual test on at least 3 mobile + 2 desktop devices

• Broken link checker scan complete

• Automatic backups configured (daily)

• CMS version control or downloadable site export ready

• Redirect map (if redesign) completed

🧩 What Makes Amplify Different?

Most sites launch unprepared. Amplify sites launch pre-optimized.

• Built-in on-page SEO

• Mobile-first design with scroll rhythm

• Pixel + Analytics setup

• CTA pre-structured by neuromarketing principles

• Legal & privacy tools embedded

• Heatmaps + scroll behavior analysis ready

• Auto-backups + performance monitoring included

📩 Get a Free Website Diagnostic →