Not all great websites belong to billion-dollar brands.

Some of the best UX, storytelling, and design choices live on small business websites you’ve never heard of.

If you’re starting a website for your salon, café, local service, or creative studio, use these real-world examples for ideasvand see exactly how to replicate their design layout, structure, and functionality.

How This List Works

Each entry includes:

• High-res screenshot preview

• Why the website works

• Platform used (Wix, Webflow, WordPress, etc.)

• How to copy the layout

• Estimated build cost (DIY vs custom)

Let’s dive in 👇

LOCAL SERVICE-BASED EXAMPLES

True HVAC Pros

• Platform: WordPress + Elementor

• Why it Works:

  • CTA in nav + above the fold

  • Scrollable service tiles with icons

  • Sticky review bar

• How to Copy It:

  • Use icon-based benefit layout

  • 2-column hero + scroll-to-anchor buttons

• Est. Budget: ~$3,000 custom, or ~$350 template

Glow Up Salon

• Platform: Squarespace

• Why it Works:

  • Before/after gallery

  • Appointment integration

  • Simple product shop add-on

• How to Copy It:

  • Use Squarespace’s Brine or Cailles template

  • Add gallery slider and call scheduler

• Est. Budget: ~$600 DIY or ~$1.8K w/ stylist

ProFix Plumbing

• Platform: Wix

• Why it Works:

  • Live chat button

  • Instant quote calculator

  • Bold testimonials

• How to Copy It:

  • Use Wix pre-built quote form

  • Build trust with large photo reviews

• Est. Budget: ~$400 DIY or ~$2.2K agency-built

ECOMMERCE & BOUTIQUE STORES

Seed & Supply

• Platform: Shopify

• Why it Works:

  • Large product photos

  • Subscription box option

  • Clean mobile layout

• How to Copy It:

  • Use Shopify’s Dawn theme

  • Add ReCharge for subscriptions

• Est. Budget: ~$29/mo DIY, or ~$4K for custom

Knotted Goods

• Platform: Webflow + Foxy.io

• Why it Works:

  • One-product focus

  • Story-driven product page

  • Floating CTA button

• How to Copy It:

  • Use CMS collection for product blocks

  • Pair narrative scroll with CTA loop

• Est. Budget: ~$3K Webflow pro or ~$600 DIY + time

The Spice Merchant

• Platform: WooCommerce

• Why it Works:

  • Filters by cuisine

  • Beautiful packaging shots

  • Recipe pairing pages

• How to Copy It:

  • Build filtering nav

  • Cross-link to recipe blog

• Est. Budget: ~$1.5K+ plugin dev or ~$300 template

PROFESSIONAL FIRMS

Thrive Accounting

• Platform: Squarespace

• Why it Works:

  • Niche clarity: Only for startups

  • Pricing packages in a grid

  • Call scheduler in nav

• How to Copy It:

  • Use Squarespace’s pricing block

  • Embed Calendly inline

• Est. Budget: ~$1200 pro build

Nexa Law Group

• Platform: WordPress + Kadence

• Why it Works:

  • Hero with 3 quick facts

  • FAQ accordion blocks

  • Schema-rich Q&A at bottom

• How to Copy It:

  • Install SEO plugin for schema

  • Use collapsible divs in builder

• Est. Budget: ~$1,800 full-stack or ~$400 semi-DIY

Fieldwise Consulting

• Platform: Webflow

• Why it Works:

  • Scroll-triggered transitions

  • Case study dropdowns

  • Contact CTA repeats every 2 scrolls

• How to Copy It:

  • Anchor buttons + interaction triggers

  • Modular case library

• Est. Budget: ~$2.5K full scope

CREATIVE & PERSONAL BRANDS

Design by Dana

• Platform: Webflow

• Why it Works:

  • Portfolio cards + hover reveal

  • “Process” journey page

  • Light/dark toggle

• How to Copy It:

  • Use CMS for portfolio

  • Create 3-step service journey section

• Est. Budget: ~$900 solo or ~$2K agency

Writer Ellie

• Platform: WordPress + GeneratePress

• Why it Works:

  • Blog-index homepage

  • Personal tone with CTA

  • Category tagging

• How to Copy It:

  • Use Astra or GP theme

  • Personal brand copy > third person

• Est. Budget: ~$300-500 DIY range

Studio Render

• Platform: Framer

• Why it Works:

  • Smooth page transitions

  • SVG brand shapes

  • Pricing in toggle blocks

• How to Copy It:

  • Use Framer’s motion tools

  • Toggle plugin for pricing tiers

• Est. Budget: ~$700 Framer build or ~$2.8K pro

WELLNESS, FOOD & COMMUNITY

Fresh Roots Café

• Platform: Wix

• Why it Works:

  • Online menu

  • Table booking + delivery options

  • Story section: “Our Beans”

• How to Copy It:

  • Use Wix’s restaurant layout

  • Integrate TableAgent

• Est. Budget: ~$450 template setup

Balance Yoga Studio

• Platform: Squarespace

• Why it Works:

  • Calendar + class sign-up

  • Video hero background

  • Pricing tier grid

• How to Copy It:

  • Use Squarespace Scheduling

  • Embed class videos (Vimeo or native)

• Est. Budget: ~$700–$1.3K full setup

Thrive Together Co-op

• Platform: Webflow

• Why it Works:

  • Mission-first messaging

  • Scrollmap timeline

  • Join form above footer

• How to Copy It:

  • Use timeline interaction

  • Add sticky footer form

• Est. Budget: ~$2K full build or ~$600 Figma clone

FAQ

Q: What should a small business website include?
A: Clear hero value, CTA, about section, service/product pages, trust layer, contact CTA

Q: What platform is best for small businesses?
A: Wix and Squarespace for DIY, Webflow for creative control, WordPress for content-rich sites

Q: How much does a small business website cost?
A: $400–$4,000 depending on platform, scope, and who builds it